Automated SMS Messages: The Complete Guide

An automated SMS message is a text that sends itself, at a preset moment, without you having to write or send it by hand. In practice, you set the rule once — for example, “send a reminder 24 hours before the appointment” — and from then on every new booking triggers its own SMS automatically. With Wiiz this costs from €0.06 per SMS, with no monthly fee and no commission on bookings.

What Is an Automated SMS Message?

Unlike a plain SMS that you type and send manually, an automated message runs on a rule. You define what the message says, who it goes to, and when it leaves — and the system handles the rest. Your customer gets the right message at the right time, while you never need to touch your phone.

How the Automation Works, Step by Step

The process is simple and runs in the background:

• A customer books — by phone, in person, or online.
• The system automatically creates the scheduled messages for that appointment.
• At each preset moment, the SMS goes out on its own to the right number.
• If the customer cancels or reschedules, the upcoming messages adjust.
• You see the full history without having sent anything by hand.

Which Messages Are Worth Automating

It’s not only reminders. The most useful automated messages for an appointment-based business are:

• Booking confirmation: sent the moment the appointment is made, so the customer has the date and time in writing.
• Appointment reminder: 24-48 hours before, to reduce no-shows.
• Last-minute reminder: 2 hours before, for late arrivals.
• Post-visit follow-up: a thank-you or an invitation to book the next appointment.
• Updates & offers: targeted messages to your own customers, whenever you choose.

When Each Message Should Go Out

Timing matters as much as content. A balanced setup for most businesses is:

• Confirmation: at the moment of booking.
• Main reminder: 24 hours before.
• Second reminder: 2 hours before, optional.
• Follow-up: 1-2 days after the visit.

Avoid very early or late hours — midday and afternoon messages get read more easily.

How Much an Automated SMS Message Costs

With Wiiz you pay only for what you send: from €0.06 per SMS, with no monthly fee and no commission on bookings. If, for example, you send around 200 SMS a month, that’s about €12 — a predictable cost you stay in control of. Push notifications for customers who use the app are free.

Why SMS and Not Only Email or Push

The answer is simple: SMS get read. An email often lands in spam or stays unopened, while an SMS arrives straight on the phone’s screen and needs no internet connection or installed app. That’s why, for critical messages like confirmations and reminders, SMS remains the most reliable channel.

Frequently Asked Questions

What is an automated SMS message?

It’s a text message sent automatically based on a rule — for example, a reminder that goes out 24 hours before every appointment — without you having to send it.

Do I need to send the messages manually?

No. You set once when and what goes out, and every new appointment gets its message automatically.

How much does sending cost?

From €0.06 per SMS, with no monthly fee and no commission. You pay only for the messages you send.

Can I automate confirmations and reminders together?

Yes. You can have a confirmation at booking, one or two reminders before the appointment, and a follow-up afterwards — all automatic.

Does it work for Greece and Cyprus?

Yes. Wiiz is built for Greece and Cyprus, with correct local mobile number handling and full EL/EN support.