How Much Do SMS Appointment Reminders Cost?
A clear cost breakdown per SMS, what you actually pay for, and how it compares to the cost of a no-show

SMS appointment reminders with Wiiz cost from €0.06 per SMS in Greece and Cyprus, with no monthly fee, no contract, and no commission on your appointments. You only pay for the messages you send. To put it in real terms: one lost €40 appointment equals the cost of hundreds of SMS reminders.
What You Actually Pay for an SMS Reminder
When comparing SMS prices, the per-message figure is only half the picture. The real question is what else you pay around it:
- Cost per SMS — the obvious part: what each outgoing message costs.
- Monthly fee — many booking platforms charge a fixed subscription whether you send SMS or not.
- Minimum bundles — some providers require pre-purchasing large packages you may never use.
- Integration cost — if the SMS provider is separate from your booking system, you need a technical connection between the two.
With Wiiz, the booking system and SMS are integrated in one platform: €0 monthly fee, no commission, and a charge from €0.06 only for each SMS you actually send.
Monthly Cost Examples with Wiiz
Here is what €0.06 per SMS means in practice, with simple examples:
- A small studio with 100 appointments per month and 1 reminder each: 100 SMS x €0.06 = €6 per month.
- A salon with 200 appointments and 1 reminder: 200 SMS x €0.06 = €12 per month.
- A business with 200 appointments and 2 reminders (24 hours + 2 hours before): 400 SMS x €0.06 = €24 per month.
There is no hidden charge beyond that. In a quieter month you simply pay less — the cost follows your business, not the other way around.
The Cost of an SMS vs the Cost of a No-Show
The right comparison is not "SMS versus free" — it is "SMS versus an empty slot". When a customer doesn't show up, that hour of your calendar is gone for good: you can't sell it later the way you would a product on a shelf.
Think of it simply: one missed €40 appointment equals the cost of hundreds of SMS messages. Reminders only need to save a single appointment to cover many months of sending. That is why they are one of the few business expenses that pay for themselves so directly and measurably.
How to Keep the Cost Low
- Keep the message under 160 characters so it is billed as 1 SMS.
- Send 1 reminder for standard appointments and 2 only for high-value or long services.
- Use free push notifications: customers with the Wiiz app receive reminders at zero cost.
- Bookings made through the app cost €0.10 and include 1 free SMS.
How It Compares to Other Options
Traditional SMS providers charge per message depending on volume, but include no booking system — you need a separate platform for appointments. Most subscription booking platforms charge a monthly fee plus a per-SMS cost (check each provider's current terms, as they change). Wiiz combines both with no monthly fee: you pay only for usage.
Frequently Asked Questions
How much does an SMS appointment reminder cost in Greece?
With Wiiz, from €0.06 per SMS for Greece and Cyprus, with no monthly fee and no commission on appointments. You pay only for the messages you send.
Is there a monthly subscription for reminders?
No. The Wiiz platform is free to use. You top up an SMS wallet and the balance decreases only when a message is sent. If you send no SMS, you pay nothing.
How many SMS do I need per month?
Usually one SMS per appointment, so roughly as many as your monthly appointments. If you add a second same-day reminder, the number doubles. For 200 appointments with one reminder each, the cost is €12 per month.
Can I reduce the cost with push notifications?
Yes. Customers who have the Wiiz app receive reminders via push notification completely free. The more of your customers use the app, the fewer SMS you need to pay for.
Do longer messages cost more?
One SMS fits up to 160 Latin characters; longer messages are billed as more than one SMS. That is why we recommend short, clear messages that fit in a single SMS.

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